Soft glam
Also called: Soft evening makeup and Natural glam
A polished, photo ready makeup that sits between day and full evening: smooth skin, warm neutral eyes, fluffy lashes and a soft lip.
Soft glam is a look, not a separate treatment. It has the polish of evening makeup without the drama: a medium coverage base that still shows skin, gentle contour and a warm blush, brows brushed up, eyes in bronze, taupe or rose with a soft smoky edge rather than a sharp liner, a natural or half strip lash, and a pink, peach or nude lip with a little gloss. It photographs well in every light, which is why it is the most requested style for weddings, engagements and Eid.
It takes about the same time as evening makeup and lasts as long when set. It suits women who want to look polished in photographs but like themselves, and it works at any age because nothing is heavy.
Hamd Beauty does not list soft glam by name. Book day makeup for a lighter version or evening makeup for more lasting power, write soft glam in the booking notes and bring a picture; the artist will adjust the depth to match.
